Advertising Unlocks Unique Benefits and Powerful Outcomes
Here is a brief summary of core benefits and the unique value of advertising your products, services, and information.
Drive traffic to generate leads
This is the 1st benefit description, explaining its value and importance while highlighting how it positively impacts users and enhances overall experience.
Increase awareness through paid promotions
This is the 2nd benefit description, emphasizing its significance and demonstrating how it contributes to achieving better outcomes in various situations.
Target specific audiences to your offerings
This is the 3rd benefit description, outlining its advantages and how it adds meaningful improvements without focusing on specific use cases.
TRADITIONAL/OUTDOOR
Television
Radio
Print
Outdoor
DIGITAL/SOCIAL MEDIA
Social Media
Online Publications
Email Marketing
Streaming
PROMOTIONAL/MOBILE
Vehicle Wraps
Mobile Billboards
In-Vehicle Advertising
OTHER
Direct Mail
Events
Foodservice Trade Show
A lot of advertising went into the production of this foodservice trade show in Atlanta. Email messages were sent out to agriculture vendors, past and current customers, and to others in the supply chain interested in the event, with a call to action to pre-register. Responses were gathered and used for subsequent “blasts” as follow-up reminders. The event was branded Spring Local Food Show. A directory of vendors was printed for the show visitors. Chefs and restaurant food purchasers were also invited and tasted produce and other products on display.
Email and Social Media: Farm Grant Vote Engagement
One of many email and social media marketing pieces shared with potential attendees to events. This one engaged with existing and potential customers by encouraging them to vote so that the local farms listed could win a grant to improve their agriculture and food safety measures and implement improvements to their operations. The program was a great success and there were many engaged participants.
Atlanta Food Expo
The Atlanta Food Expo is always a big trade show. A lot went into getting attendees to the vendor booth, taste product samples, pick up free giveaways, and be educated about various foodservice-related topics.
Social Media Ad
Colorful, and with a message that invites curiosity (and satisfying appetites), always works well for social media campaigns! The key word is the first one: “Fresh”. Instant memories of store-bought jars of salsa can’t compare to it! Photo taken at the food preparation division of this distribution company where many