Designing logos, creating identities and user experience tools to promote brand recognition and strengthen reputations.
Create instant recognition and competitive differentiation
This is what will help your company or organization stand out from the competition and ensure that your brand and name will be remembered.
Build trust and foster customer loyalty
This is is what will increase your company or organization’s credibility and trust while fostering loyalty and advocacy.
Communicate core values and inspire employees
This is what will define your company or organization’s values and guide internal culture.
Work Samples
Branding & Identity
Variations of a company’s visual identity and messaging applied to box labels for shipping products to customers. Colors used were chosen by the owner with messages arranged in various ways.
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Branding & Identity
Visual identity for an industry entity, called “THE ACOUSTIC ALLIANCE,” that was focused on noise level measurement technologies. This identity element was used on websites, catalogs, trade show banners, apparel, email blasts, and magazine ads. The triangular and tetrahedral shapes overlapping inner triangles strongly, coupled with color choices, strongly suggest upward movement, unity, stability, confidence, and intelligence. Created with Adobe Illustrator and Photoshop.
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Branding & Identity
Prelude Press’ logo was based on an American patriotic theme with prominent red, white, and blue colors and the company’s main products: historical writings and patriotic song sheet music. The red “P” and inverted blue “P” formed an “S” shape that could visually add a relief or shadow effect to both “P’s”. The feather plume symbolizes the historical writings and the music note symbolized the sheet music. All were contained within a vertical rectangle with the base being the company name. Created in Adobe Illustrator and exported to various formats for print, web, and email.
Branding & Identity
Logo concept for a ladies spa and fitness center based on the graceful movements of a swan. Created by hand on paper, then converted to Adobe Illustrator for further visual enhancements. The concept owner was more than pleased with the outcome.
Branding & Identity
A redesigned logo that replaced one that had become visually obsolete and essentially unimpactful. I took initiative to redesign it and presented it to the CEO and marketing team. They loved it and began replacing it exclusively on their website, in printed materials, presentations, email and even applied a 3-D version of this “jewel” to their product enclosures. It helped to improve perceptions of about the company—a manufacturer of high-tech noise and vibration measurement equipment. First rendered in Adobe Illustrator and exported to various formats and with enhancements using Photoshop.
Branding & Identity
Three variations on a identity that a band wanted to emphasize after considering rebranding. Mainly a vocal band with music backup, they wanted to show strength in their vocal quality, and the largely danceable tunes of the 1960s. Created using Adobe Illustrator and Photoshop.
Advertising
The visual identity for this Georgia Tech research center, seen bottom right in magazine ad, did much to unify and increase support for the microsystems packaging research community. The inner part, or “SOP,” is a construction based on commonly understood technologies and symbolic shapes in high-tech microsystems packaging.
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Branding & Identity
Video produced to inspire and inform about a hydroponics farm, owner, and his family. This down-to-earth approach resonated well with the local community and supported social media engagement.
Video segments and photography captured on-site and later edited and produced with Adobe Premiere Pro. Background audio track is an original arrangement and recorded performance with a country feel.
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Branding & Identity
Video for a website for an exceptional doctor of chiropractic and his chiropractic center that includes a massage therapist. Contributions: Project planning, research and study of competition, preparation and setup of cameras, tripods, soft boxes, video capture, editing, logo treatments and positioning, background music search, color correction and grading, light stabilization, conversion to website and YouTube hosting requirements, testing, and more.
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